January 10, 2024
Fans of the World: The 2023 Women’s World Cup Down Under
For the first time, women’s soccer ventured down-under as Australia and New Zealand hosted the 2023 Women’s World Cup. With a newly expanded playing field, 32 teams from the original 24, tournament marketing vowed to go “beyond greatness.”
According to the BBC, a record setting 1.98 million fans attended World Cup matches between July 20 and August 20. More than 700,000 fans attended matches in New Zealand alone, and ticket sales surpassed the 1.5 million tickets-sold goal set by FIFA six days into the tournament.
Donning everything from traditional cultural attire and elaborate costumes to face paint, draped in flags and beating drums, the world came to New Zealand from all ages and backgrounds, united by the Beautiful Game.